About

A storyteller at heart, I am an award-winning, all-round Senior Copywriter / Lead Creative with over 15 years experience working with advertising agencies, digital/web companies and production houses in Australia and the Netherlands.

I have extensive experience pitching to, liaising with and managing the expectations of A-list clients, including:

Australian Electoral Commission, Acer Computers, BMW, European Central Bank, Heineken, Heinz Foods, Nissan’s sponsorship of the UEFA Champions League football, PepsiCo/Lay’s, Playstation, Qatar Airways, Reckitt Benkiser, Victorian Tourism, Volvo Cars International.

Now, after 6 years of the simple joys of "just being a creative" I'm keen to take on new challenges and explore more senior roles again. I've been a senior member of Management of 3 advertising agencies, liaising with local and international clients, overseeing pitches, managing teams and creatively overseeing concepts and executions. I have extensive experience working in the fields of Automotive, Fast Moving Consumables, Travel and Sporting Sponsorship.

I’m adept at:

  • Concepting, copywriting and creatively directing TV, Print and Digital campaigns.

  • Pitching, presentation and engaging communication.

  • Overseeing and supporting creative teams, collaboration and a team player.

  • Crafting International English copy and being mindful of cultural sensibilities.

I’m passionate about:

  • Using interactive and emerging technologies to create engaging narratives, with an extensive background in digital platforms, Virtual Reality films, immersive apps for social media and interactive web experiences.

  • Working on non-profit projects, having worked for Young In Prison, SIRE's anti-ageism campaign, Game Of Our Lives, the Dutch Heart Foundation and I was also instrumental in setting up an annual Refugee Talent Day matching Amsterdam's ad agencies with talented refugees.

I’ve also written for:

  • International and local advertising campaigns (above and below the line).

  • TV programs in Australia, the Netherlands and the UK.

  • Documentaries, training films and Australian Government propaganda (yes really).

  • Magazine columns, iAmsterdam ambassador, and 3 editions of a travel guide to Amsterdam.

  • Basically, everything from speeches for the European Central Bank to tweets for FC Barcelona's Andrés Iniesta.

Lastly, I am a lover of art, music, architecture and all things Kylie Minogue.

En ik spreek ook Nederlands!